tag:blogger.com,1999:blog-5391255626232385293.post2212997215310337284..comments2024-01-25T17:14:18.395+00:00Comments on Auto Industry Newsletter: Navistar: The changing face of MaxxForceWhaddon Quarterlyhttp://www.blogger.com/profile/15965874319054447170noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5391255626232385293.post-31614601900633310702015-08-12T14:02:06.204+01:002015-08-12T14:02:06.204+01:00If Cummins was to take over - or merge with - Navi...If Cummins was to take over - or merge with - Navistar, then Daimler, Volvo and Paccar would face the prospect of sourcing engines - primarily the 15 litre ISX - from a direct vertically-integrated competitor. Their first instinct would be to stop offering Cummins power. But that would risk alienating those of their many (albeit slowly declining) end-user customers who, for patriotic or other reasons, remain loyal to Cummins. In particular it would risk those Cummins-loyal truckers switching allegiance from Freightliner, Volvo, Mack, Peterbilt and Kenworth - to Navistar. Ahead of any Navistar takeover or merger proposal, in Cummins marketing department in Columbus, Indiana, a team of critical analysts would have to be assembled to quantify the overall market share plus and minus implications. Alan Buntingnoreply@blogger.com