Tuesday, 18 June 2013
JLR taps BMW for manufacturing supremo
JaguarLandRover (JLR) is appointing Wolfgang Stadler as its new director of manufacturing. In this high profile role, Stadler will be responsible for JLR’s global manufacturing operations and will report directly to Dr Ralf Speth, chief executive officer.
Stadler will join the company from BMW Group where he has held the position of senior vice president, BMW Plant Dingolfing. Prior to this he has held a number of senior positions at BMW Group internationally, including being managing director, BMW South Africa.
Commenting on the new appointment, Dr Ralf Speth said: “We look forward to welcoming Wolfgang to Jaguar Land Rover. He brings a wealth of experience at this exciting time when jaguar land Rover is restructuring and going for sustainable and profitable growth simultaneously.”
Stadler will replace Paul Cope who retires at the end of the year after 37 years at JLR and Ford Motor Company.
Stadler, described this week by BMW as managing director of the BMW Plant Dingolfing, will leave the BMW Group with effect from 30 September 2013. BMW added that Stadler’s successor will be announced “at a later stage”.
Meanwhile, in the coming three months before he leaves BMW for the last time, Stadler will be able to reflect in quiet moments the differences in manufacturing strategy and culture between those of the high successful Germany-based BMW and the UK-based company, which has been owned successively over a number of years in part by Honda, BMW, Ford Motor Company and now Tata Motors. The next five years are likely to prove exciting for Stadler, to say the least. For JLR has none of the deeply ingrained and long-held German tradition for excellence and attention to detail of its rival.
Perhaps we may even see a closer link forged between "design" and "manufacturing", for it is at the design stage that many manufacturing and quality decisions can be made.
It will be interesting also to see if Stadler hires a senior colleague from BMW to act as 'outrider' to help push through his ideas for change. ∎