Friday, 28 February 2014
BMW completes model restructuring
BMW’s model line-up, which sees the latest 3 Series-based coupe and convertible become the 4 Series and the equivalent replacement 1 Series models transformed into the 2 Series, will be complete by the end of this year.
The 2 Series coupe goes on sale early in March and a convertible will be confirmed and shown in either concept or production form at one of the major auto exhibitions before year's end. BMW will also add a convertible 4 Series to its line-up next month.
That means all BMW saloons, estate cars and hatchbacks will have odd-number model designations while coupes and convertibles will have even-number badging.
But it is not set to stop there. At the Geneva Motor Show next week BMW will unveil the 2 Series Active Tourer and the 4 Series Gran Coupe.
The first of those is a compact premium sporty hatchback to rival the Mercedes-Benz B-Class. Unlike other 2 Series models, which are rear-driven, the Active Tourer - based on the platform of the new Mini –is transverse-engined and with front-wheel drive.
Both are firsts for BMW, and contrary to everything the company has always championed – rear-drive and 50:50 weight distribution. However, BMW is adamant that front-wheel drive will not be a factor for buyers. ∎
Labels: BMW AG