Monday, 28 April 2014
Kia sees sales rise 5 per cent
Kia Motors Corporation of Seoul, South Korea, has reported improved business performance in Q1, 2014 - despite flat trading in the domestic market and a strong Korean Won-US Dollar exchange rate.
Kia saw its global sales rise 5.2 per cent to over 687,000 vehicles in the first three months, with China reporting a 13.3 per cent increase to 156,000 and Europe showing an uplift of 7.9 per cent to 89,000 units.
In the US, sales increased 4.8 per cent to 133,000 and the rest of the world saw a modest 1.8 per cent increase to 201,000 vehicles. The Korean market experienced a sales drop of 1,000 units to 108,000 - a decrease of 0.6 per cent.
Despite an exchange rate that saw the US dollar fall 1.6 per cent against the Korean Won the company still recorded improved revenues, up 7.6 per cent, of 11.9 trillion Korean Won (1,096KW = US $ 1), a gross profit of almost 2.5 trillion Korean Won and an operating profit of 736 billion Korean Won - and increase of 4.5 per cent against the same period last year.
The performance was supported by improved sales of recreational vehicles (RVs) in most markets around the world - up from 27 per cent of total sales to 29 per cent. That trend was marked in Europe where RV sales - Sportage and Sorento - amounted to 36 per cent of Q1 sales compared to 29 per cent in the first quarter of 2013.
Factory production also increased in Q1 with Korean plants producing 433,000 vehicles - up 9.3 per cent on 2013. Overseas plants - China, Europe and the US - produced 10.8 per cent more vehicles - delivering 339,000 units compared to 306,000 in 2013. ∎