Wednesday, 15 April 2015
Ford claims to outpace industry in Europe
Ford Motor Company claims its overall sales in Europe continue to outpace industry growth in the first quarter of 2015.
In total, Ford sold 335,100 vehicles in its 20 traditional European markets in the first three months of 2015 – a year-over-year increase of 12.5 per cent, closing Ford’s best first quarter sales performance since 2011.
Ford continued to outpace industry growth which was 9 percent year-to-date.
Ford’s total vehicle market share reflected its successful new model introductions as it rose by 0.2 percentage points to 8.2 percent year to date, strengthening Ford’s position as Europe’s No.2 best-selling total vehicle brand.
Ford also recorded its best first quarter for passenger car sales since 2012, with 264,440 sold year to date, an increase of 6.5 per cent.
“Our strategy of investing to create one of the freshest line-ups in the industry is paying off as we are seeing consistent gains in the passenger car market and huge growth in commercial vehicles,” said Peter Fleet, vice president, sales, Ford of Europe. “We became the top selling commercial vehicle brand in the industry in the first quarter – up from No. 7 just three years ago – thanks to our completely refreshed and expanded CV line.”
Ford’s improvement was powered by strong demand for new models like Mondeo and Transit, performance cars such as new Focus ST and Focus ST diesel, as well as improved sales of the Kuga and EcoSport SUVs.
Retail and fleet sales accounted for 73 per cent of Ford’s passenger car sales in the first quarter, 4 percentage points better than industry. Ford’s retail market share was 8.6 per cent in the first quarter, up 0.3 percentage points.
“We expect continued momentum this year as we roll out new vehicles,” Fleet said. “Overall, this is one of our strongest years ever for new vehicle launches, with about half of our sales volume coming from new of significantly freshened models being launched in 2015.”
Ford is preparing to launch new C-MAX and Grand C-MAX, the all-new S-MAX and Galaxy models, and the new Ford Vignale Mondeo in the coming weeks.
This summer, Ford starts selling the all-new Mustang fastback and convertible in Europe for the first time in the iconic car’s 50 year history. Near the end of the year, Ford will begin producing the Ford Edge SUV and Focus RS performance hatch.
As Ford prepares to celebrate 50 years of Transit, the company continued to gain CV sales momentum and improve market share with its all-new and expanded Transit range, making Ford the No.1 top-selling CV brand in Europe in the first quarter, up from No. 7 in 2012. This was the first time since 1997 that Ford has held first quarter CV market leadership in Europe.
Ford CV sales were up 42.4 per cent in the first quarter, selling 70,646 units. Market share rose by 2.8 percentage points to 13.3 percentage points – the best market share in almost two decades.
The Transit Custom one-tonne van was the best-selling nameplate with sales up 50 per cent year-on-year. The Ranger pickup also closed a strong quarter as the No.1 top-selling vehicle in its segment year-to-date, selling 6,578 vehicles.