Tuesday, 6 December 2016

Sell-out of Aston Martin and Red Bull “hypercar”

Aston Martin and Red Bull claim that all 150 road-going versions of the duo’s “ultimate hypercar”, the AM-RB 001, have been sold, together with a further 25 track-only models.

Customer deliveries of the F1-inspired hypercar will begin in early 2019.
It was ahead of this year’s F1 Australian Grand Prix the Red Bull and Aston Martin announced development of the “ultimate” hypercar.
A fusion of Red Bull Racing’s cutting edge Formula One technology and Aston Martin’s world-renowned sport car design, are said to be behind the AM-RB 001, penned by legendary F1 designer and Red Bull Racing chief technical officer Adrian Newey in association with Aston Martin’s chief creative officer Marek Reichmann and chief special operations officer, David King.
And almost as soon as the ink was dry on the final design the order book began to quickly fill up.
In advance of that date, the successful partnership between the two performance-oriented companies will continue through the 2017 season until by the end of which a prototype of the AM-RB 001 is expected to run for the first time.
Christian Horner, team principal of Red Bull Racing said: “We first conceived our Innovation Partnership with Aston Martin in the realisation that it could be truly pioneering. In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brands and businesses. The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”
Aston Martin president and chief executive officer, Dr Andrew Palmer added: “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.
“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he continued. “It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017.”
It will be interesting to see what executive role newly-appointed Max Szwaj, now responsible for Aston Martin’s global engineering operations and directly responsible to Palmer, has to play in all of this, bearing in mind his recent background.

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