Fiat
Chrysler has unveiled its Ram ProMaster City – the Ram Truck brand's entry in
the expanding field of Euro-style compact commercial vans aimed at small
businesses and urban markets.
The leading rival is the
Transit Connect from Ford and made in Turkey.
It is reckoned Ford pioneered the compact cargo van segment in 2009 with
its European import and has just rolled out a redesigned second generation.
Also
competing in this sector is Nissan’s NV200 small van, the base vehicle for New
York City's new taxicabs.
And
General Motors (GM), through its Chevrolet arm, has negotiated with Nissan to
begin this year selling a version of the NV200 as the Chevrolet City Express.
In Europe, Nissan teamed up with Renault. The French company did have a
partnership with GM for their Vivaro/Trafic offerings – competitors to the Ford
Transit.
What
the North American small cvs all share is a smaller footprint and smaller
engine than traditional panel vans, so offering lower purchase and operating
costs. Also common are city-capable designs with large bumper systems all
around and more car-like safety and convenience features.
The
Ram ProMaster City is based on the Fiat Doblo from Europe and is powered by
Chrysler's 2.4-litre Tigershark four-cylinder gasoline engine. It is
front-drive and will use the company's new, fuel-efficient nine-speed
automatic. The engine and transmission also are used in the new Chrysler 200
sedan and the Jeep Cherokee.
Built
in Turkey, the City will be sold in two-seat cargo and five-seat passenger
versions and be able to carry 1,883 pounds in its 131.7 cubic feet of space.
The cargo area measures 60.4in by 87.2in and has a building panel-friendly 48in
between the wheel wells. City goes on sale in early 2015.
The
new vehicle joins the Ram van line-up that includes the larger Ram ProMaster
Euro van and the Ram C/V, a commercial version of the Chrysler minivan.
According
to Ram Truck, total Class 1-4 commercial van market is expected to be about
400,000 a year over the next five years, with the new compact vans taking about
25 per cent of the market.
More
engines, please
Meanwhile, someone, somewhere
in one part of the Fiat Chrysler must be twisting hard the arm of someone,
somewhere in another part of the same group.
For
Chrysler Group LLC sales chief Reid Bigland recently let slip he is short of
engines from VM Motori, the Cento, Italy-based company wholly owned by Fiat
after it bought out GM’s 50 per cent share.
Bigland
told reporters Chrysler is “working hard” to increase production in Europe of
the VM Motori 3-litre V6 diesel engine that powers the 2014 Ram EcoDiesel pickup.
According
to Bigland, demand for the diesel model, which is noteworthy for its compacted
graphite iron (CGI) cylinder block and which many customers claim can exceed
the 28 mile/gal fuel economy label, has exceeded expectations.
“Frankly,
demand for diesel has really surprised us,” he said.
The
diesel version of the Ram 1500 pick-up truck is on dealer forecourts for only
13 days. Demand for diesel versions accounts for 20 per cent of sales.
“We’re
going to be able to meet that demand, it’s just going to take us a few months,”
Bigland said.
Maybe Fiat will have to commit some expenditure to expand engine manufcature at Cento - or consider manufacture outside Europe.
Bigland
added that he expects Chrysler to hit 51 consecutive months of sales gains in
June. he sees no underlying issues with the year’s sales pace as pent-up
demand, an improving economy and credit availability continue for consumers.
US
auto sales so far this year are up about 5 per cent and Bigland expects overall
industry sales to rise between 2 per cent and 6 per cent in 2014. He does not
expect US sales to hit 17 million this year, but that sales will continue “on a
slow trajectory upwards.”
“Eventually
in the next two to three years, I think we will get back to a 17 million annual
sales mark and then stabilize from there,” he said.
However,
it only needs a serious uprising in the Middle East to throw a spanner in the
works and make oil prices rocket, thus denting world economies and the best
laid plans of even the slickest automaker.
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