Sunday, 23 November 2014

Ford targets Middle East and Africa

Ford Motor Company underscored its growing ambitions in the Middle East and Africa last week when it introduced the all-new Mustang on the Burj Khalifa, the world’s tallest building.

 “Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry,” said Ford executive chairman Bill Ford. “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”

Ford established its new Middle East & Africa business unit this year, which covers the company’s automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa, South Africa and Middle East regions.

Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020. To meet new customer demand, Ford has pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year.

In addition to Mustang, Ford has announced plans to introduce new vehicles including Ford Focus, Ford Fusion and Lincoln MKC in the Middle East and Africa.

The company also announced the accelerated rollout of many new technologies to the region, including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies.

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