Ford Motor Company
has no plans ‘right now’ for two-cylinder engines, according to Barb
Samardzich, chief operations officer of Ford of Europe.
Samardzich has come up fast on the inside
lane within Ford since she joined the company in 1990, including a number of high
profile jobs in the US. Most of her time has been spent in engines and
transmissions, so she is well placed to comment about Ford’s European engine
strategy.
Talking to Ricardo’s RQ in-house magazine, she noted: “What really drives that limit
(two cylinder) at the end of the day is power-to-weight ratio: before those turbos spool up, when you’re
just taking off from the traffic lights or on a hill at high altitude, you have
to rely on just the naturally aspirated part that gets you going. That really
dictates how long you can go.”
Electric
compressors
“Electric
compressors to give you an initial boost – that’s something we have been
looking at,” she admitted. “Once the turbos spool up you can really start to
downsize.”
Ford will be fitting three-cylinder engines
to its new Mondeo, but how does this fit in with the car’s premium aspirations?
“There is a set of customers looking to move
upmarket; they’re not going to want the three-cylinder, and we won’t be
offering that as part of the Vignale, “ said Samardzich. “There is another set
of customers that are really interested in fuel consumption and CO2 for their own
personal conscience, and the three-cylinder option in our line-up is something
they can opt for.”
Ford is investing £500 million at its
Dagenham Engine Plant on a new generation of diesel engines. The company used
to keep base engine architectures for 20 or 25 years, but now, because keeping
up with emissions and CO2 changes, that time has been substantially, according
to Samardzich.
New
architectures
“We
are designing this (new) architecture to be as flexible as possible,” she said, “so we can add on technologies as they are
developed.”
Samardzich claims the new engine for Dagenham
really is a “new engine”.
“Obviously they (engineers at the Dunton
Engineering Centre, in Essex, UK) took in some of the geometries that would
suit the equipment that’s in Dagenham, but this is laying the ground for an architecture
that will take us at least 10 years and beyond, and it will be adaptable to new
external technologies, such as low-pressure EGR, that are being developed.”
“Any architecture that we put in is flexible
right now, it’s not three cylinders or five cylinders, but it’s flexible around
displacement and some of the other equipment we may want to out in,” added Samardzich.
Will small gasoline engines take over from
small diesel engines?
“That goes back to the question of whether
consumers can afford these (emissions) regulations,” commented Samardzich. ”It’s
going to be more expensive to emissionize the diesel engine than the gasoline
engine, even though you’re going to need particulate filters on some gasoline
derivatives.”
“It goes back to the consumers; they go to
their dealership and come to a rational decision depending on their pocket,
their values and their objectives,” she added. If they see they are going to
get better cost of ownership with a downsized gasoline engine versus what they
might have been used to they will switch to the gasoline engine.
But surely Ford pitch the bias one way or
the other depending on what the company does with its pricing, and whether it
chooses to subsidize it diesel engines?
“That’s the million-dollar question – how
much of it are you able to or willing to pass on to the consumers, and how much
are you going to absorb?” commented Samardzich. “The more you absorb, the more
you affect your business. We are a business, and it is important for us to make
money, to retain jobs.”
“It is an intricate balance that our marketing
teams are working on now as we lay out our programmes that are going to be in
play in 2018 and 2019,” she added. “Trying to understand how much pricing we
can get for emissions components is clearly one of the hot topics. But clearly
diesels are going to be around for quite a while – otherwise we wouldn’t be
putting half a billion pounds into Dagenham – and the European market will stay
a heavy diesel user despite the changes in the regulations.”
How much room does the One Ford strategy
give to accommodate different market requirements in the same model?
“One of the key things we have learnt (with
the One Ford process) is that you have to be right upfront when developing the vehicle so that the
vehicle team knows that the vehicle is going to India, South America, Europe
and China,” observed Samardzich. “Those four markets are going to have some very
different tailoring needed as the consumers are different in those markets. If
you are upfront with those wants and needs, then the vehicle teams can manage
that very well – it’s much harder to do it retrospectively.”
Ford’s big bet
“We
made a big bet with respect to aluminium with our F-150 truck in North America,”
admitted Samardzich. “And we’ve learned a lot about that technology, which has
been a great choice for us. It is a very complex analysis process (when
processing new materials for new models) and our R&D team have a model
which can look at all the possible powertrain combinations, and all the
possible materials – aluminium, high-strength steel and carbon fibre would be
the big three right now.”
“This model is based on price points and
tries to optimise what the content should be in the vehicle,” she explained. “So
you might start out thinking the next generation vehicle should be made of
aluminium but you could end up making it more affordable by using a particular type
of engine and maybe aluminium closures- and that type of thing.”
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