Tuesday, 29 November 2016

VW to launche new upper class model

Next March at the Geneva Motor Show, Volkswagen will launch its new premium saloon, the Arteon, a totally new model which sits above Passat. Production begins in summer 2017.
In addition to a new outline, Volkswagen claims it is introducing a “highly expressive, horizontally accentuated” brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

VW adds that the four-door saloon “impresses both through revolutionary design and great practicality”. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot.
Tobias Sühlmann, exterior designer, explains: At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique."
The name Arteon with the emphasis put on the first syllable is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.


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