Rolls-Royce Motor
Cars has a new car that is currently undergoing a rigorous process of prototype
testing as it enters its next stage of development.
The
company, owned by BMW and the manufacturer of the world's pinnacle super-luxury
automobiles, has confirmed the development programme for a new Rolls-Royce. The
new car will reach the market by mid-2016.
The company says the car will build on the
success of Phantom, Ghost and Wraith by continuing to “boldly shape the future
of the marque with contemporary, graceful and sensuous styling”.
It adds that the new car “will deliver
effortless, open-top touring through the perfect marriage of modern Rolls-Royce
luxury, style and elegance with an engaging and exhilarating driving experience”.
Speaking from the headquarters of
Rolls-Royce Motor Cars at Goodwood, West Sussex, Torsten Müller-Ötvös, chief
executive officer of Rolls-Royce Motor Cars, said, "I am truly delighted
to confirm the development of our new model which will open an exciting new chapter
in the great story of Rolls-Royce Motor Cars. We are currently developing an
exciting and thoroughly contemporary interpretation of a pinnacle drophead
tourer which will introduce even more discerning men and women to Rolls-Royce
ownership."
Peter Schwarzenbauer, chairman of
Rolls-Royce Motor Cars, welcomed the announcement, saying, "The
announcement of a new Rolls-Royce model is always a seminal moment in the
automobile industry. When it arrives in 2016, this elegant and sensuous new car
will build on the success of our current models and will play a key part in
fulfilling Rolls-Royce Motor Cars' commitment to long-term sustainable
growth."
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