Tuesday 19 August 2014

Europe’s new car sales head for 12-month growth

Europe's largest markets continue to grow, with four out of the 'Big 5' recording significant year-on-year growth, according to JATO Dynamics.

Spain achieved best performance with government incentives creating double-digit growth of 11.3% for July. Great Britain (+6.6%) and Italy (+5.3%) also performed well during July, while Germany’s growth of 6.8% followed a slight fall in June. France experienced a sales drop of 4.3% but growth remains up 1.9% on year-to-date sales.

Out of the countries studied, 22 of the 29 registered growth compared to July last year.

Sweden continues to impress with sales growth up 12.7% on the same month last year and a 17.1% increase year-to-date. Meanwhile, the Czech Republic recorded another month of double-digit growth, with sales increasing 21.8% year-on-year and Switzerland started to reverse its year-on-year decline with growth of 4.3% compared to July last year.

Monthly sales in Ireland for July increased markedly from last year (+61.6%) and likewise Portugal (+30.6%), although both markets started from a low base.

Volkswagen remains top European brand by sales, with growth of 8.1% compared to July of last year on the back of its flagship Golf.

The top 10 brands have all grown their sales year-to-date and all but one saw a sales increase in July. Skoda, helped by strong sales of the Octavia (+34.9%), claimed ninth place with an impressive 27.8% increase in July; this brings Skoda's year-to-date sales growth to 19.4%.

July saw increases for BMW (+9.1%) and Opel/Vauxhall (+8.0%). Opel/Vauxhall was helped by strong sales of the Mokka while BMW benefitted from the release of new body types for its new 4-series.

Top 10 Brands
Make
Jul_14
Jul_13
% change Jul
Jul YtD_14
Jul YtD_13
% change YtD
VOLKSWAGEN
140,985
130,475
+8.1%
965,761
939,519
+2.8%
FORD
78,839
78,137
+0.9%
593,683
566,155
+4.9%
OPEL/VAUXHALL
72,051
66,726
+8.0%
544,379
502,744
+8.3%
RENAULT
67,366
63,975
+5.3%
535,663
476,251
+12.5%
AUDI
63,817
59,163
+7.9%
447,487
423,683
+5.6%
PEUGEOT
63,634
63,461
+0.3%
485,801
457,513
+6.2%
MERCEDES
56,162
52,521
+6.9%
390,287
375,575
+3.9%
BMW
53,669
49,215
+9.1%
399,181
377,230
+5.8%
SKODA
51,876
40,595
+27.8%
351,123
294,103
+19.4%
CITROEN
50,967
52,722
-3.3%
384,547
377,837
+1.8%

The Volkswagen Golf remains Europe’s top selling model helping to give Volkswagen a sales increase of 10.9% for July and 13.7% year-to-date. Audi's A3 recorded a 23.0% increase in sales for the month, putting its year-to-date sales at +29.3%.

Other strong performers included the third-placed Renault Clio (+11.9%) and Opel/Vauxhall's Corsa (+16.7%) in fifth place.

Outside of the top 10, Skoda's impressive month saw sales increases for both Rapid and Yeti models while the Fabia also performed well, with sales almost level with last year despite serious competition in the B-segment.

Compact crossover vehicles such as the Dacia Duster (+85.5%) and the Opel/Vauxhall Mokka (+62.4%) proved to be popular choices during July. This segment also saw another surge in demand for the newly introduced Renault Captur and Peugeot 2008.

Top 10 Models
Make & Model
Jul_14
Jul_13
% change Jul
Jul YtD_14
Jul YtD_13
% change YtD
VOLKSWAGEN GOLF
41,914
37,788
+10.9%
312,177
274,503
+13.7%
FORD FIESTA
23,841
22,474
+6.1%
191,728
176,124
+8.9%
RENAULT CLIO
23,487
20,993
+11.9%
186,073
175,329
+6.1%
VOLKSWAGEN POLO
22,471
23,426
-4.1%
162,936
165,903
-1.8%
OPEL/VAUXHALL CORSA
19,877
17,038
+16.7%
153,620
148,822
+3.2%
NISSAN QASHQAI
18,401
17,549
+4.9%
128,762
131,144
-1.8%
SKODA OCTAVIA
18,112
13,422
+34.9%
124,194
87,914
+41.3%
FORD FOCUS
17,779
19,057
-6.7%
139,290
141,670
-1.7%
AUDI A3
17,316
14,075
+23.0%
122,789
94,947
+29.3%
PEUGEOT 208
16,679
18,595
-10.3%
136,371
155,352
-12.2%


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