Jaguar is in grave danger of over-hyping its new XE passenger
car with its latest pronouncement even before the car has been judged by the
public.
“A smooth, supple ride,
exceptionally sharp steering, quiet, luxurious cabin and seamless connectivity
– the new Jaguar XE delivers in all respects and is equipped with a wide range
of state-of-the art technologies designed to make every journey an even more
enjoyable experience,” is the beginning of the company’s latest pronouncement.
The
company adds: “The new XE’s InControl infotainment system is designed around an
8-inch touchscreen. A clear, intuitive user interface gives quick, easy access
to all features and functions, and voice control using plain speech means that
drivers can keep their eyes on the road at all times.”
“In-car technologies in this
ever-more connected and fast-paced world are an integral part of your driving
experience. With the all-new XE we’re introducing an entire suite of
cutting-edge driver aids and entertainment systems. Designed and developed from
scratch, they will ensure that every journey you take is simpler, more
relaxing, safer, and effortlessly enjoyable,” enthuses Dr Mike Bell, Jaguar’s global connected car director.
“Smartphones
are changing the way people interact with the world around them – the new XE
ensures that drivers stay connected. Jaguar InControl Remote allows users of
iOS and Android smartphones to connect to the car from wherever they are and
control a range of vehicle functions. These include seven-day timed pre-setting
of the XE’s climate control system, locking or unlocking the doors, or starting
the engine,” trumpets Jaguar.
“Jaguar
InControl Apps allows users to seamlessly access smartphone apps through the
vehicle’s touchscreen, making it easy to do everything from make a conference
call, find a parking space or book a hotel room. The XE also functions as a
Wi-Fi hotspot, enabling multiple devices to connect to the internet – the
vehicle antenna provides the best possible signal,” the company adds extravagantly.
“The
sophistication of the infotainment system is matched by the array of advanced
driver assistance systems available in the new XE: the laser head-up display
(HUD) is an industry-first. Projecting sharp, high-contrast colour images onto
the windscreen, the technology provides the driver with information such as
speed and navigation instructions with maximum clarity and minimum distraction.
As well as better image quality, the laser HUD is smaller and almost a third
lighter than existing systems,” Jaguar continues to warble.
Jaguar
appears to have forgotten that arriving on the same platform as greater in-car
technology is in-car distractions which can divert the driver’s mind for a
millisecond from the physical and mental practice of driving what can be a very
danger missile. Inattention and lack of concentration kills as much as does excessive speed.
JaguarLandRover PR
scriptwriters all too often become carried away on the wave of their
self-generated enthusiasm. As is the case here.
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