MAN and Scania,
heavy truck makers under the Volkswagen AG umbrella, link arms to develop a new
transmission for their joint use, but how will ZF react?
The
first fruits of their joint endeavours are likely to appear in 2016 and it is
understood that vehicles carrying prototype components are already under evaluation.
Both OEMs have to tread carefully in their
new joint venture; each is keen to maintain the high value of its brand image.
On the other hand, Volkswagen, as the parent company, is equally keen to see
the two truck makers take advantage of the benefits of scale.
Joint development of a ‘common’ gearbox is
but the first step along a road that may have many stages. Much will depend on
the success of the first stage. Many components are hidden from view and could
be co-developed.
It is understood that starting 2016 Scania
gearboxes will be installed in MAN TGS and TGX vehicles, though each company
will develop its own strategic software that will differentiate the brands.
The longer term aim is for the two partners
to employ collectively-innovative transmissions in future vehicles; components
that set global benchmarking standards in commercial vehicle technology.
The situation is not unlike a father with
two sons. The father orders the reluctant sons to get along together for the
sake of the family name, even though at times they may distrust one another
Transmissions are strategically important
items in any medium-to-large commercial vehicle, in the same way that so too is
an axle or even an engine.
While at this stage there is no hint of
engine sharing, the matter must have crossed the minds of some executives
within MAN, Scania and VW.
In the meantime, discussions will centre on
components that can be co-developed without damaging the value of individual
commercial vehicle brand images. Could axles be one such component?
One fall-out of the decision for MAN and
Scania to co-develop a transmission surely is a loss of business for German
transmission giant ZF, which supplies MAN. There is not much that ZF does not
know about transmission technology. Gears and gearing are its livelihood.
The big question is: How will ZF respond to
the fall-out? ZF executives in Friedrichshafen will have been watching events
minutely from the sidelines as VW weaves its way dexterously through the
potential minefield of bringing MAN and Scania closer together under its
umbrella.
ZF may already have plans up its sleeve; or
it may have long-suspected that something like this might happen, and accepted
the situation as ‘a given’. But normally, business is not like that. ZF is too
big to roll over and take the hit lightly. It will certainly know the exact
number of transmissions it supplies to MAN.
ZF has economies of scale on its side and
these can be reflected in price, delivery and transmission R&D effort.
Economy of scale is something that MAN and Scania are also striving to achieve.
Can the truck makers can build a ‘common’ ‘box with innovative features but at
price lower than that offered by ZF? That remains to be seen.
Certainly, ZF will not wish to lose such
high profile – and high profit – customers.
ZF to buy
TRW
Meanwhile,
ZF has agreed to buy US automotive suppliers TRW Automotive. For $11.7 billion in a
move that will make it the second-largest automotive supplier after Bosch. In 2013, TRW enjoyed sales of $17.4 billion and specialises in steering, brakes, electronics and occupant safety.
As Bloomberg notes the deal makes ZF big
enough to push back against the price pressure from the larger vehicle
manufacturers. ZF has both scale and depth, as it now encompasses clutches,
gears and transmission to now automotive electronics.
Interestingly, Volkswagen AG is TRW’s
largest single customer. It is also noteworthy that gaining its new-found scale
required ZF to sell off its 50 per cent stake in a steering systems joint
venture it held with Robert Bosch GmbH.
TRW has its own steering system business,
including electric power steering which dates back to its 1999 acquisition of the Lucas-Varity
business in the UK.
Is it any wonder that the world’s two
largest automotive suppliers are both German? And is there a message here
somewhere?
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