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Editor: John Mortimer
Friday, 13 March 2015
BMW worldwide sales grow 8 per cent
BMW Group’s relentless growth seems unstoppable
as it achieved its fifth record year in succession in 2014, underlining its
position as the world's leading premium car company.
Sales volumesurpassed the two-million mark for the first time in the BMW Group’s
history, climbing by 7.9 per cent to a total of 2,117,965 units (2013:
to perform well during the past year, achieving new highs for sales volume,
revenues and group earnings," stated Norbert Reithofer, chairman of the
board of management of BMW AG.
caused by high customer demand for our vehicles worldwide are driving up sales
volumes. Our Strategy Number ONE, which we regularly refine as we go forward,
continues to contribute to our business performance," continued Reithofer.
Group revenuesgrew 5.7 per cent in 2014 to € 80,401 million (2013: € 76,059
million). Profit before financial
result (EBIT) rose 14.3 per cent to € 9,118 million (2013: € 7,978
million), thanks primarily to sales volume growth and a high-value model mix.
Group profit before tax (EBT) increased by 10.3 per cent to
a new high level of € 8,707 million (2013: € 7,893 million), while net profit improved 9.2 per cent to
€ 5,817 million (2013: € 5,329 million). It represented also a new record
high for the BMW Group.
The board of
management and the supervisory board have proposed to shareholders at the Annual
General Meeting today that the dividend be increased to a new high of € 2.90
(2013: € 2.60) per share of common stock and € 2.92 (2013: € 2.62)
per share of preferred stock, corresponding to a distribution ratio of 32.7 per
cent (2013: 32.0 per cent).
Automotive segment revenues grew by 6.4 per cent to
€ 75,173 million (2013: € 70,630 million) on the back of good
sales volume figures and new models. Segment profit before tax increased 5.0 per cent to
€ 6,886 million (2013: € 6,561 million).
The BMW brand retained its
leading position in the premium segment in 2014 by posting a new record sales
volume figure. Sales climbed by 9.5 per cent to 1,811,719 units (2013:
1,655,138 units), driven by sales of the BMW 3, 4 and 5 Series and the BMW X5.
The BMW 2 Series recorded a total
sales volume of 41,038 units in 2014. Sales of the BMW 3 Series fell
slightly in 2014 with 480,214 units sold (2013: 500,332 units). The Convertible
and Coupé models have been incorporated into the BMW 4 Series since the end of
2013, as a result of which, the previous year's total was not quite achieved.
The BMW 4
Series witnessed a sales volume of 119,580 units (2013: 14,763 units).
The BMW 5 Series sales increasing to 373,053 units (2013: 366,992
units; +1.7 per cent). Sales of the BMW X5 climbed 37.4 per
cent to 147,381 units (2013: 107,231 units).
BMW i vehicles
recorded a total sales volume of 17,793 units in the year under report.
Worldwide sales of the BMW i3 totalled 16,052 units, a large
proportion of which arose during the second half of the year, following the
model’s launch in various major markets, including the US. The BMW i8 achieved
sales of 1,741 units since its market launch in summer 2014.
With a sales volume
of 302,183 units, MINI sales held on almost at the previous year's
high level despite the changeover of the brand's core model to its third generation
(2013: 305,030 units; -0.9 per cent). Sales of the MINI Hatch increased
to 140,051 units (2013: 128,498 units). The number of MINI Countryman sold
also increased year-on-year by five per cent to 106,995 units (2013: 101,897
Motor Carsconsolidated its position as
market leader in the ultra-luxury segment in 2014, surpassing the 4,000-unit
sales volume threshold for the first time. Overall, the number of vehicles sold
during the year rose 11.9 per cent to 4,063 units (2013: 3,630
units), including 1,906 units (2013: 492 units) of the Wraith, launched in
The BMW Group
recorded sales volume growth in all
major sales regions with the four largest sales markets for BMW over the
past year being China, the US, Germany and Great Britain.
Sales in Europe increased
year-on-year by 6.4 per cent to a total of 914,587 units (2013: 859,546 units).
Markets in Asia grew strongly as the BMW Group sold 658,384
units (2013: 578,678 units) in the region, 13.8% more than the previous year.
Sales on the Chinese mainland grew 16.6 per cent to
456,732 units (2013: 391,713 units).The BMW Group increased sales in the Americas, with
the number sold increasing 4.0 per cent to 482,257 units (2013: 463,822 units),
including 396,961 units (2013: 376,636 units) sold in the USA (+5.4 per cent).
11.6 per cent year-on year to € 1,679 million (2013: € 1,504
million). EBIT jumped
by 41.8 per cent to € 112 million (2013: € 79 million), while profit before tax advanced by
40.8 per cent to € 107 million (2013: € 76 million). Sales volume increased by 7.2 per
cent to 123,495 units (2013: 115,215 units), thus outperforming the market
as a whole.
BMW Motorrad's five
largest markets were Germany, the US, France, Italy and Brazil.
Group’s workforce increased
5.4 per cent compared to the previous year. Overall, the BMW Group had a
worldwide workforce of 116,324 employees at the end of the reporting period
(2013: 110,351 employees). The increase mainly reflected the need for engineers
and skilled workers in order to keep pace with rising demand for vehicles on
the one hand and to drive innovation and develop new technologies on the other.
BMW Group will
launch 15 new models or model revisions over the course of 2015, and is
therefore forecasting an increase in sales volume worldwide. The Group will be
disappointed with five per cent growth, but looking at best to hit 8 per cent
to get within striking distance in 2017 of hitting €100 billion sales. BMW Group has
sales per head of employed of nearly €700,000.