Tuesday, 18 August 2015
Chevy teams with SAIC for 2019 MY launch
Chevrolet, through General Motors, is investing $5 billion for the development with SAIC Motors of an all-new vehicle family that will meet the rapidly changing demands of customers in these markets.
The programme represents another step in GM’s previously stated architecture consolidation plan to strengthen its business in global growth markets.
The vehicle family is being developed by a multinational team of engineers and designers assigned to ensure each entry is tailored to meet the expectations of customers in each market. Vehicles will be manufactured and sold in several markets including Brazil, China, India and Mexico, and exported for sale to other important growth markets.
There are no plans to export the vehicles to mature markets such as the US, according to GM.
A high level of localization of parts suppliers should drive significant savings over the life of the programme which is expected to grow to more than 2 million vehicles annually with the first entry planned for the 2019 model year.
“With a significant majority of anticipated automotive industry growth in 2015 to 2030 outside of mature markets, Chevrolet is taking steps to capitalize on that growth,” said General Motors president Dan Ammann. “Strengthening Chevrolet’s position through this major investment is consistent with our global strategy to ensure long-term profitable growth in the markets where we operate.”
By creating one all-new vehicle family to replace several existing vehicles, Chevrolet says it expects to substantially improve competitiveness and profitability by delivering what customers expect in each market while taking maximum advantage of the benefits of global scale.
“This new vehicle family will feature advanced customer-facing technologies focused on connectivity, safety and fuel efficiency delivered at a compelling value,” added Mark Reuss, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “It will be a combination of content and value not offered previously by any automaker in these markets that are poised for growth.”
“We have taken many decisive actions over the past few years to restructure our business in specific markets as part of our plan to become a more customer-focused company and to generate superior returns on our owners’ capital,” concluded Ammann. ”This growth initiative is the next important step toward our goal of building the world’s most valued automotive company.”