After carrying out a review of the company’s business operations, one of the first public pronouncements of new chief executive officer Dr. Andy Palmer, is for Aston Martin to declare a stronger commitment the Asia Pacific region
Aston Martin has just launched a new limited company in the Asia Pacific region which it is hoped will give focus to boosting sales, namely Aston Martin Japan Limited.
rom 5 January 2015, the new incorporated business was up and running in Tokyo. The move puts Aston Martin's Japanese operation on a “stable, professional and committed footing”, which suggests it may not have been so in the past.
The company also declares the move “is part of the brand's plans for a bright future in Japan”.
Kozo Hayashi has joined as head of finance for the Asia Pacific region and for Aston Martin Japan Limited.
Nancy Chen recently moved into the role of dealer development manager. Chen has been given the task of supporting Aston Martin's growth in the region as the brand looks to capitalise on increased interest in, and awareness of, “its exciting range of sports cars” across the Asia Pacific region.
Existing team members Shoichi Terashima and Kevin Wall will be continuing in their roles as operations manager (Asia) and operations manager (Pacific) respectively.
Finally, in a further sign of the British brand's ambitious plans for development in the region, Aston Martin is also opening new regional headquarters in Singapore in early 2015.
Welcoming the developments, Dr. Palmer said: "Resourcing our operations in Asia Pacific appropriately is a key priority for the business as we look to build on the strong foundations we have laid down there. The establishment of the limited company in Japan, along with our investment in people and facilities across the region, signals very clearly our determination to make Aston Martin a key player in the high luxury sports car sector in these important and growing markets."
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