Mercedes-Benz Vans, which has reported record sales, revenue and EBIT
figures for financial year 2015, delivered 321,000 vehicles, a rise of 9 per
cent compared with 295,000.
Revenue also reached a new record
level, up 15 per cent to €11.5 billion (previous year: €10.0 billion).
Mercedes-Benz Vans'
EBIT rose by almost a third to 880 million euros (previous year's figure: 682
million euros, plus 29 percent). The company significantly exceeded its 2014
record figures.
The division is
anticipating further growth and a continuation of “the very positive business
trend” in 2016.
In Western Europe, Mercedes-Benz
Vans' sales increased by 10 per cent to around 208,500 units (previous year's
figure: 190,000). In the mid-size and large van sector it achieved a market
share of 18.4 per cent (previous year's figure: 18.2).
In the domestic
German market Mercedes-Benz Vans achieved record sales of 88,400 units
(previous year's figure: 79,900).
In Eastern Europe,
sales rose to 32,200 units – up five per cent on previous year. The Russian
market experienced a 31 per cent decline in 2015. Nevertheless, the division
managed to sell 9,100 vans (previous year's figure: 11,500, down 21 per cent),
making Mercedes-Benz Vans the third biggest supplier in Russia and the biggest
to be headquartered outside the country.
In 2015 the
manufacturer celebrated an important milestone with its partner GAZ in Nizhny
Novgorod when the 10,000th Sprinter Classic rolled off the production lines.
In the NAFTA
region, the division increased deliveries by 29 per cent to 40,500 units
(previous year's figure: 31,500). 32,400 of these vehicles were sold in the US
(a rise of 25 per cent on previous year 25,800 vans) – a new high.
In Brazil, the
market for large vans in 2015 fell 37 per cent. Mercedes-Benz Vans sold only
6,500 vehicles compared with the previous year’s 9,600. Even so, the division
increased market share in the large vans sector by around three percentage
points to 24 per cent.
In Argentina the
market for large vans grew by around seven percent. Mercedes-Benz Vans
witnessed a 64 per cent growth across all segments. In total the division
delivered over 6,100 vehicles to customers (previous year's figure: 3,800, plus
64 per cent). The division has significantly expanded its market share in the
large van segment to 43 percent (plus nine percentage points). Mercedes-Benz
Vans sold a total of 15,800 vans in Latin America (previous year's figure:
16,100, minus two percent).
Sprinter production
in the US
Last year was the Sprinter's most successful.
The so-called “world van” achieved growth of over four per cent to around
194,200 vehicles (previous year's figure: 186,300). Since its market launch in
1995 a total of three million units have been delivered worldwide.
In the US, around
28,600 Sprinter vehicles were delivered to customers in 2015, 11 per cent more
than in the previous year (previous year's figure: 25,800).
And the division is
setting up a new production location in Charleston in the US state of South
Carolina. Over the next few years, Mercedes-Benz Vans will invest over $500
million US in development of the new plant. Ground-breaking ceremony takes
place later this year.
The launch of the
V-Class MPV in China, the world's biggest car market, should see Daimler's Vans
division attract new customers in the privately used vans segment. The
Mercedes-Benz V-Class will premiere in Beijing, China on 18 March and will be
available from mid-April.
Production of the
V-Class at Daimler's local joint venture Fujian Benz Automotive Co., Ltd (FBAC)
in Fuzhou has already started using uniform Mercedes-Benz production processes
and production standards.
The Fujian Benz
Automotive plant collaborates closely with the Spanish production site in
Vitoria, Mercedes-Benz Vans' global competence centre for mid-size vehicles.
The Fuzhou plant manufactures
solely for the Chinese market. The V-Class has been available in Japan since
January 2016. In spring it will also be available in the United Arab Emirates
and other markets in the Middle East.
Mercedes-Benz Vans
has set the goal of slightly outperforming last year's EBIT.
Mercedes-Benz Vans claims
it is the first premium manufacturer to introduce a pickup, allowing it to
expand its product portfolio into “a very promising segment”. The initial
target markets for the new vehicle are Latin America, South Africa, Australia
and Europe before, presumably, it launches into the US where Ford Motor Company’s
F-Series trucks stand supreme; surely the F-Series is the world’s most
successful pick-up truck.
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