Monday, 11 April 2016

5 Series reigns supreme – BMW

BMW claims that with over two million vehicles sold, the current 5 Series sets new benchmarks in the premium business segment.
Since its market launch in 2010, the sixth generation of the BMW 5 Series has been best in class in terms of design, driving dynamics and efficiency. As a result, it has become the most successful BMW 5 Series generation to date, also clearly leading the world’s bestseller lists in the segment for the last six years.
Compared with the previous generation, sales of the current BMW 5 Series have even risen by more than 42 per cent. 
Since start of production in 1972, a total of more than 7.5 million vehicles of 5 Series have been sold. BMW claims this series is one of the decisive factors in BMW’s success story.
Moreover, for six years now, the current generation of the BMW 5 Series has been the market leader in the premium business car segment. Last year, over 347,000 customers worldwide opted for a BMW 5 Series Sedan, a BMW 5 Series Touring or a BMW 5 Series Gran Turismo.
BMW says the series owes its popularity partly to the wide range of four, six and eight-cylinder petrol and diesel engines.
Meanwhile, last month, March 2016, saw the BMW Group sell more vehicles than in any other single month in the company’s 100 year history. A total of 240,659 BMW, MINI and Rolls-Royce vehicles were handed over to customers around the world, an increase of 3.5 per cent on the same month last year.

In the first three months of the year, sales increased 5.9 per cent, totalling 557,605 vehicles. Not surprisingly, BMW remains the benchmark in the eyes of many motor industry executives, however grudgingly they might admit it.

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