Nissan’s
European sales in fiscal year 2015 (ending March 31st) reached 710,321 with Nissan sales in Western
Europe of 621,910, an increase of 9.4 per cent on 2014 levels and an all-time
high.
Nissan, with Datsun, recorded European
sales of 737,501 units in FY2015, in line with 2014 sales. March 2016 sales
totalled 95,720, again in line with the previous year. This marks the sixth
consecutive year of market share growth since 2009 levels.
Nissan says its sales increased in all major
markets in Western Europe during FY2015 with measurable increases in Spain of
+19.3 per cent, Germany +13.2 per cent, Italy +8.8 per cent, UK +4.2 per cent
and in France +3.9 per cent.
The brand’s European sales were bolstered by
the launch of NP300 Navara pick-up (below) and the new longer range Leaf 30 kWh. The
Qashqai crossover achieved sales to over 250,000 customers in FY2015.
The expansion of Nissan’s electric vehicle
line- up is reflected in LEAF sales, which Nissan says leads the electric
vehicle segment globally. Nissan sold 16,916 cars in Europe this outgoing
fiscal year, a new annual record.
Nissan adds that it “is leading the way in
important new technologies with much more to come both in electric cars and in
autonomous driving vehicles - the future of transportation.”
Guillaume Cartier, Nissan’s senior vice
president sales and marketing Europe, said: “We have a commitment to continue
to bring more to our customers – more choice, more value and more innovative
and exciting products.”
“Nissan stands apart from its class. We
deliver quality and we continue to reinvent and break boundaries such as the
new Nissan Micra which is launching this year. We are very excited about
Nissan’s piloted drive Qashqai, featuring autonomous drive technologies, which
will be coming to Europe in 2017,” he added.
This year marks the thirtieth Anniversary of
Nissan’s UK plant in Sunderland which has produced more than 400,000 units for
the sixth consecutive year. Nissan produced 615,000 vehicles in Europe in
2015.
KEY
MARKET HIGHLIGHTS FOR FY2015
SPAIN
|
Market
share 5.0% - highest sales volume in 10 years, Nissan leads the electric
vehicle market in Spain with 32% of market share, total LCV sales up 32%
|
UK
|
Market
share 5.4% - Qashqai becomes the 5th best-selling car this fiscal year,
X-Trail achieves an 80%, YoY volume increase with 10,852 units, Leaf achieves
a record volume of 5,106 units
|
ITALY
|
Market
Share 3.5% - Best-selling models Qashqai, Micra & Juke
|
GERMANY
|
Market
share 2.2% -Best share and retail for Nissan in Germany since 2000; Fastest
growing LCV brand in the market.
|
COUNTRY
|
FY2015
TOTAL SALES
|
FY2014
TOTAL SALES
|
%
INCREASE / DECREASE
|
UK
|
164,406
|
157,770
|
+4.2%
|
RUSSIA
|
113,179
|
168,712
|
-32.9%
|
FRANCE
|
76,838
|
73,927
|
+3.9%
|
GERMANY
|
75,201
|
66,418
|
+13.2%
|
ITALY
|
62,982
|
57,859
|
+8.9%
|
SPAIN
|
61,005
|
51,133
|
+19.3%
|
EUROPE
|
737,501
|
740,641
|
-0.4%
|
TOP
5 EUROPEAN MARKETS MARCH 2016
|
||
#
|
MARKET
|
UNIT SALES
|
1
|
UK
|
31,401
|
2
|
GERMANY
|
8,876
|
3
|
FRANCE
|
8,816
|
4
|
RUSSIA
|
8,821
|
5
|
SPAIN
|
7,202
|
TOP
5 EUROPEAN MARKETS FY 2015
|
||
#
|
MARKET
|
UNIT SALES
|
1
|
UK
|
164,406
|
2
|
RUSSIA
|
113,179
|
3
|
FRANCE
|
76,838
|
4
|
GERMANY
|
75,201
|
5
|
ITALY
|
62,982
|
TOP
5 MODELS MARCH 2016
|
||
#
|
MODEL
|
UNIT SALES
|
1
|
QASHQAI
|
32,667
|
2
|
JUKE
|
14,466
|
3
|
X TRAIL
|
11,169
|
4
|
MICRA
|
9,703
|
5
|
NOTE
|
5,598
|
TOP
5 MODELS FY 2015
|
||
#
|
MODEL
|
UNIT SALES
|
1
|
QASHQAI
|
251,025
|
2
|
JUKE
|
109,272
|
3
|
X-TRAIL
|
72,541
|
4
|
MICRA
|
69,465
|
5
|
NOTE
|
41,934
|
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