The project will create an extra 1,000 jobs in the UK,
including some 280 in the North-East. The Etherea is seen by Nissan as
competition for the Audi A3 and the BMW 1-Series.
Etherea will be manufactured
only in Sunderland and production, when it gathers momentum, is expected to hit
at least 60,000 a year. Additional contributions will come from Nissan’s London
design centre as well as the Nissan European Technical Centre (NETC) at
Cranfield, Bedfordshire, which also handles design work as well as component
and vehicle development.
Nissan’s Infiniti ‘luxury’ brand
is the equivalent of Toyota’s Lexus.