Kia is looking to
introduce diesel engines to the US as part of its long-term plan to continue
growing by entering new segments.
The
arrival of the K900, a Mercedes S-Class-sized luxury saloon, in the US in
February and the launch of the company's first commercially available
all-electric car, the Soul EV, towards the end of this year are two pointers as
to how Kia is expanding its range to appeal to new customers.