Ford Motor Company
underscored its growing ambitions in the Middle East and Africa last week when
it introduced the all-new Mustang on the Burj Khalifa, the world’s tallest
building.
“Today we planted the Ford flag in the Middle
East & Africa, an exciting, vibrant region that represents the final
frontier for growth in the auto industry,” said Ford executive chairman Bill
Ford. “We also sent a message to the world that Mustang is going global after
50 years as America’s greatest motoring icon.”
Ford established its new
Middle East & Africa business unit this year, which covers the company’s
automotive business in 67 Ford markets in North Africa, Sub-Saharan Africa,
South Africa and Middle East regions.
Industry sales in Middle
East & Africa are expected to grow 40 per cent to 5.5 million vehicles by
2020. To meet new customer demand, Ford has pledged to launch 25 vehicles in
region by 2016, including the all-new Mustang debuting next year.
In addition to Mustang, Ford
has announced plans to introduce new vehicles including Ford Focus, Ford Fusion
and Lincoln MKC in the Middle East and Africa.
The company also announced
the accelerated rollout of many new technologies to the region, including
EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey
and other driver assist technologies.
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