To accommodate production of the new GAZelle NEXT panel van, the OEM has performed a large-scale upgrade of its welding and stamping operations, investing a total of €132m (US$141m) in the facility
But the history of the Gaz NEXT (BELOW) goes
back a long way. A very long way. In fact back to LDV in the UK. LDV was
formed in 1993 as Leyland DAF Vans
Limited following a management buy-out (MBO) of DAF NV's Leyland DAF van
manufacturing division in the UK, following the bankruptcy of the Dutch company, with
Allan Amey as chief executive.
Later the name was
officially changed to LDV Limited. Prior to its merger with Leyland
Trucks and DAF Trucks in 1987, it formed part of the British Leyland/Austin Rover
Group (ARG) empire and latterly the Freight Rover arm of the Land Rover Group
division.
In December 2005,
after going into administration, LDV was bought by Sun Capital Partners/Sun
European Partners and subjected to financial restructuring in what proved to be
a very short period of ownership.
Reports suggested
LDV would retain its commitment to its existing customers, including an
assurance from their marketing director that their production target of 1,000
vans per month would put them well above break-even point.
GAZ’s new initiative
However, the Russian GAZ Group acquired LDV on 31st July
2006, and established a new company, GAZ International, based in the UK, to
focus on the automotive industry. The UK’s broadcaster, the BBC, reported a GAZ
spokesperson as saying that the company had appointed former Ford of Europe
executive Martin Leach and former A.T. Kearney executive Steve Young to run the
business, and that it planned to expand production at LDV's Birmingham plant by
adding new product lines and entering new markets in Europe and elsewhere. This
too proved short-lived
GAZ had plans to
export LDV’s technology to Russia, and start production of the Maxus at the GAZ
Nizhny Novgorod plant in Russia with 50,000 as an initial volume. There were
also proposals to export the GAZ Maxus to Australia, a traditional market for
British Leyland.
However, GAZ's
plans never really showed any increased output and, due to the severe worldwide
recession and a lack of long-term investment and commitment, production was
halted at LDV's Birmingham factory in December 2008.
After UK
Government tried once again to save the company by agreeing to pour in £5
million of grants to enable Malaysia's WestStar Corporation to purchase LDV,
WestStar failed to secure financing.
LDV’s assets of
the company were sold by administrators PricewaterhouseCoopers to Chinese Firm
ECO Concept, on 15 October 2009, and then sold to SAIC Motor in 2010
The Maxus van,
originally produced by LDV Limited, had been launched in late 2004. The model
was jointly developed by LDV and Daewoo Motor, prior to Daewoo entering
receivership in 2000, in a five-year, £500 million development programme.
Following General
Motors' acquisition of Daewoo, LDV secured the exclusive rights to the vehicle,
purchased the tooling and moved it from Daewoo's plant in Lublin, Poland to the
LDV site in Birmingham. GAZ planned to manufacture the Maxus.
China
enters the UK scene
In 2011, the Chinese company Shanghai Automotive Industry
Corporation (SAIC) launched a new commercial vehicle marque called Maxus,
following its acquisition of the intellectual property of LDV in 2010. The LDV
Maxus model was relaunched by SAIC as the V80 in June 2011.
And so back to today and the GAZelle
NEXT, which comes in cargo van and cargo-passenger variations, the OEM’s first
foray into the 13 cubic metre capacity van segment. By strange coincidence, the SAIC V80 version of the Maxus will be launched in the UK next month, courtesy of the Harris Group, a company in Ireland run by Pino Harris who nominally has been importing and selling Hino 8x4 eight-wheeler heavy truck chassis into Ireland and the UK off and on since 1968. In a further strange twist, Harris Group is reputed to be on the verge of importing China-made Sinotruk A7 8x4 eight-wheeler truck chassis that could compete directly with the Hino versions that Harris Group has specialised in importing. If the latest twist with SAIC's heavily re-engineered V80 comes to pass, then this will bring the LDV's vehicle back to the UK where it all started. New LDV vehicles have been absent from dealer forecourts for seven years, even though many second-hand vans continue to give good service. Interestingly, the V80 van coming to the UK continues to be powered by VM Motori's 2.5-litre four-cylinder diesel engine. These vans will have to compete with the all-new VW Crafter which will be launched next year - it will not contain any Mercedes-Benz components and will be a completely new-from-the-ground-up vehicle. Significantly, both Mercedes-Benz and Volkswagen have led the charge to introduce mammoth-size vans, even moving up to 17 cubic metres.
A GAZ spokesperson explained
that such dimensions presented challenges that called for an overhaul of
existing systems and introduction of further automation.
The launch of the GAZelle Next panel
van has required GAZ to modernise its Nizhny Novgorod plant
“Van production requires stamping,
welding and handling of large surfaces, which in turn requires specific
equipment,” she said. “These include including with a higher load capacity and
special dies in the stamping process.”
“This is a new generation of van that
differs from the previous models, and not just in terms of design – GAZ has
never produced vans with a body volume of over 13 cubic metres.”
New
levels of automation
The
new van has a 30 per cent larger than the previous generation of GAZelles and this
has required plant improvements.
Presses on the stamping line have been
fitted with equipment specifically designed for the project in order to handle
larger side panels, underbodies and doors. Along the welding line, overhead tracks
have been installed to which robots can be attached. This allows for precise
and speedy welding of hard-to-reach spots.
Part of the upgrade includes automation
of the lines to the point that three-quarters of the line is now automated.
“Robot systems can ensure high quality
in components,” said the spokesperson. “They can eliminate human error, and
allow for compliance with the stricter dimension and connection tolerances
demanded by the new model.”
Numerous robotics suppliers have been
involved in the project. Six-axis KUKA robots handle parts along the stamping
line, whilst 83 robots from Japanese supplier Fanuc are now used along the
welding line. Integrated feedback systems allow Fanuc robots to adjust their
programmes to ensure quality.
The Fanuc robots perform a number of
tasks, including handling, welding, flanging, gluing and sealing materials.
Using integrated feedback systems, welding robots ensure quality by comparing
activity against pre-set parameters, and modifying their programs accordingly.
Grinding operations, previously carried
out manually, have also been automated.
Alternatives to
steel
Quality
improvements have been a key focus for GAZ as it continues to make headway in
markets outside of Russia, and develop export programmes. With the launch of
the GAZelle NEXT, the company will be targeting CIS markets.
“Nearly all of our LCVs are made of galvanised
steel,” said the spokesperson. “Economic efficiency remains the key criteria.”
However, in the future, as other van
makers turn to aluminium and composite materials, GAZ may follow suit. For example, Skoda has
recently shown what is possible at its Mlada Boleslav facility.
Some high-strength plastics are
being used. The GAZelle NEXT has plastic wheel arches, and the GAZon NEXT LDT
has plastics wheel arches and bonnet,” said the GAZ spokesperson. “Application
of plastics allows for reduction of preproduction cost and time, weight and end
price. It’s also easier to repair.”
GAZ produces nine different models of
light- and medium-duty commercial vehicles at its Nizhny Novgorod plant, and
manufactures buses and heavy-duty vehicles (HDV) at 12 other locations.
Nizhny Novgorod plant also builds the
Skoda Yeti as part of a contract manufacturing deal with Volkswagen.
Much reduced demand in Russia means
many plants are operating under capacity – the Skoda line has capacity for
110,000 vehicles a year but is operating at 55 per cent capacity.
.
1 comment:
Looks like we could see different LDV Maxus derived vans from Russia and China competing with each other in some markets. That's likely to become a price war, the two plants being in low-wage countries.
The question then arises: should established European panel van makers, such as Mercedes, VW, Ford, Renault/Vauxhall/Nissan and PSA be worried? The van ranges from those manufacturers have become progressively more refined, enhancing driver comfort and convenience. They've also become ever more reliable; breakdowns are rare. So potential buyers of those Russian and Chinese vans with LDV origins, attracted by low prices, will need to be convinced that they won't face operational problems or driver complaints.
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