Brazil, China and Germany appear to
have caused the Volkswagen brand to take a hit in January 2017.
The group handed
over 495,900 vehicles to customers throughout the world, corresponding to a
fall of 4.9 per cent compared with the previous year. J
Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented:
"The Volkswagen brand started 2017 successfully. Worldwide deliveries may
be slightly below the value for the previous year, but this is solely due to
special effects in the major market of China. All the other reported gratifying
increases compared with the previous year."
Overview of deliveries by the
Volkswagen brand:
Deliveries to customers by markets
|
January
2016 |
January
2017 |
Change (%)
|
Europe
|
121,100
|
126,700
|
+4.7
|
Western Europe
|
106,200
|
109,100
|
+2.7
|
Germany
|
40,600
|
38,600
|
-5.1
|
Central and Eastern Europe
|
14,900
|
17,600
|
+18.7
|
Russia
|
4,500
|
4,600
|
+2.8
|
North America
|
38,600
|
41,400
|
+7.4
|
USA
|
20,100
|
23,500
|
+17.1
|
South America
|
29,000
|
32,500
|
+12.0
|
Brazil
|
19,500
|
16,700
|
-14.6
|
Asia-Pacific
|
320,400
|
283,100
|
-11.6
|
China
|
306,900
|
270,800
|
-11.8
|
|
|
|
|
Worldwide
|
521,400
|
495,900
|
-4.9
|
The main trends in January were:
§ In Europe, deliveries rose by 4.7
per cent compared with the previous year, to 126,700 vehicles. This positive
development was buoyed especially by the markets of Italy (+29.6 per cent) and
Spain (+12.8 per cent. This good performance was based on strong demand for the
new Tiguan.
§ In the home market
of Germany, 38,600 vehicles were
handed over to customers, corresponding to a slight fall of 5.1 per cent. As in
previous months, the main reason for this fall was the extension of the leasing
term for employees.
§ In the USA, deliveries increased
significantly by 17.1 percent to 23,500 vehicles. New sales records were
reported in January for the Tiguan, Golf estate (SportWagon) and e-Golf.
§ South America reported growth of 12.0 per cent to 32,500 vehicles. This is a
result of special effects in Argentina.
In January 2016, deliveries had been especially low as a result of difficult
economic and political conditions. As a result, the figure for January 2017 was
considerably higher.
§ In China, Volkswagen's largest sales
market, special effects resulted in a fall in sales of 11.8 per cent to 270,800
vehicles at the beginning of the year. This was due to the significant
reduction in tax concessions for vehicles of smaller displacement classes as of
the end of 2016. In addition, January had one less working day than in 2016 as
a result of the Chinese New Year festivities.
§ In India, the new Ameo resulted in
an increase of 17.7 per cent in deliveries. This model was developed especially
for the Indian market and was introduced successfully in 2016.
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