The introduction of the Fuso FJ 2523
and 2528 heavy-duty trucks will expand the brand’s product line-up in a segment
previously not served by Fuso in Indonesia.
Dr. Albert
Kirchmann, MFTBC’s president and chief executive officer claimed: “The all-new
Fuso truck range will play a key role under our product offensive to extend our
leadership in Indonesia. It represents the brand’s long-term commitment to the
market.”
Under the umbrella
of Daimler Trucks Asia, MFTBC and Daimler India Commercial Vehicles (DICV), a
wholly-owned subsidiary of Daimler, combine resources to tap into further sales
potential.
The two companies
are pushing forward with an integrated product portfolio offering greater
variant diversity and “an optimized production network”. The new Fuso truck
models are produced in Chennai by DICV and will be exported to Indonesia.
The new trucks were
developed for growth markets in Asia and Africa, and have been introduced already
in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, and Brunei.
As Southeast Asia’s
largest economy, Indonesia is also Fuso’s largest export market and the
second-largest market of Daimler Trucks worldwide. It is the eighth market on
which these trucks are sold.
After introduction
of the models to selected Asian and African countries, there are plans for a
further roll-out in markets like the Middle East and Latin America.
Fuso is the leading
brand in Indonesia’s overall truck and bus segment. Over the past five years,
the company has sold over 280,000 units in Indonesia, including light-duty
trucks, medium-duty trucks and light-duty bus chassis.
The company reached
its one millionth sales milestone in 2013 since market entry in 1970.
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