The introduction of the Fuso FJ 2523 and 2528 heavy-duty trucks will expand the brand’s product line-up in a segment previously not served by Fuso in Indonesia.
Dr. Albert Kirchmann, MFTBC’s president and chief executive officer claimed: “The all-new Fuso truck range will play a key role under our product offensive to extend our leadership in Indonesia. It represents the brand’s long-term commitment to the market.”
Under the umbrella of Daimler Trucks Asia, MFTBC and Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler, combine resources to tap into further sales potential.
The two companies are pushing forward with an integrated product portfolio offering greater variant diversity and “an optimized production network”. The new Fuso truck models are produced in Chennai by DICV and will be exported to Indonesia.
The new trucks were developed for growth markets in Asia and Africa, and have been introduced already in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, and Brunei.
As Southeast Asia’s largest economy, Indonesia is also Fuso’s largest export market and the second-largest market of Daimler Trucks worldwide. It is the eighth market on which these trucks are sold.
After introduction of the models to selected Asian and African countries, there are plans for a further roll-out in markets like the Middle East and Latin America.
Fuso is the leading brand in Indonesia’s overall truck and bus segment. Over the past five years, the company has sold over 280,000 units in Indonesia, including light-duty trucks, medium-duty trucks and light-duty bus chassis.
The company reached its one millionth sales milestone in 2013 since market entry in 1970.
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