Chevrolet, through General
Motors, is investing $5 billion for the development with SAIC Motors of an
all-new vehicle family that will meet the rapidly changing demands of customers
in these markets.
The programme represents another step
in GM’s previously stated architecture consolidation plan to strengthen its business in global growth markets.
The vehicle family is being developed
by a multinational team of engineers and designers assigned to ensure each
entry is tailored to meet the expectations of customers in each market.
Vehicles will be manufactured and sold in several markets including Brazil,
China, India and Mexico, and exported for sale to other important growth
markets.
There are no plans to export the
vehicles to mature markets such as the US, according to GM.
A high level of localization of parts
suppliers should drive significant savings over the life of the programme which
is expected to grow to more than 2 million vehicles annually with the first
entry planned for the 2019 model year.
“With a significant majority of
anticipated automotive industry growth in 2015 to 2030 outside of mature
markets, Chevrolet is taking steps to capitalize on that growth,” said General
Motors president Dan Ammann. “Strengthening Chevrolet’s position through this
major investment is consistent with our global strategy to ensure long-term
profitable growth in the markets where we operate.”
By creating one all-new vehicle family
to replace several existing vehicles, Chevrolet says it expects to
substantially improve competitiveness and profitability by delivering what customers
expect in each market while taking maximum advantage of the benefits of global
scale.
“This new vehicle family will feature
advanced customer-facing technologies focused on connectivity, safety and fuel
efficiency delivered at a compelling value,” added Mark Reuss, GM executive
vice president, Global Product Development, Purchasing and Supply Chain. “It
will be a combination of content and value not offered previously by any
automaker in these markets that are poised for growth.”
“We have taken many decisive actions
over the past few years to restructure our business in specific markets as part
of our plan to become a more customer-focused company and to generate superior
returns on our owners’ capital,” concluded Ammann. ”This growth initiative is
the next important step toward our goal of building the world’s most valued
automotive company.”
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