VW to launche new upper class model

Next March at the Geneva Motor Show, Volkswagen will launch its new premium saloon, the Arteon, a totally new model which sits above Passat. Production begins in summer 2017.

In addition to a new outline, Volkswagen claims it is introducing a “highly expressive, horizontally accentuated” brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

VW adds that the four-door saloon “impresses both through revolutionary design and great practicality”. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot.

Tobias Sühlmann, exterior designer, explains: “At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique."

The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.

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