Mazda
Motor Corporation has started production of the Mazda3 product at its new plant
in Mexico.
The plant, named Mazda de Mexico Vehicle Operation
(MMVO), is located in Salamanca, in
the state of Guanajuato. The first model to be produced was the all-new Mazda3
sedan for the US market.
Keishi Egawa, Mazda's managing executive officer in
charge of the company’s new emerging market operation for Latin America and president
and chief executive officer of Mazda Motor Manufacturing de Mexico, S.A. de
C.V. said: "We have sent over 150 engineers and supervisors to Mazda's
plants in Hiroshima and Hofu, in a bid to make every effort to ensure that we
are manufacturing products of the highest quality at MMVO.”
"With the start of volume production, we now have
a system capable of offering vehicles of the same high quality as those made in
Japan, on a global scale, and that is extremely gratifying. We are committed to
continue our efforts to contribute to the growth of Mexico's economy through
the production of vehicles and the development of personnel who support and lead
the automobile industry here," he added.
Mazda has sold approximately 180,000 vehicles in Mexico
since it entered the market in 2005. The brand is highly regarded, and in 2013
sold a record 33,000 units.
In addition to the market in the USA, MMVO will produce
the all-new Mazda3 for other countries in the Americas and for Europe.
In the future, Mazda intends to strengthen its
production system in Mexico and expand the production model line-up to include
the Mazda2.
Mazda established its MMVO unit in September 2011 as a
joint venture with Sumitomo Corporation after entering the Mexican market in
2005.
And in January
last year the company announced plans to increase production capacity at MVVO
to 230,000 units annually in the financial year ending March 2016.
This month production of vehicles at the plant has
strated with the aim also in October of this year to begin operations at the
engine machining facility.
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